Passion Distribution has sold over 302 hours of programming in Asia since the start of Q2. Pan Asia deals have been agreed with Fox Crime for Mentorn Media’s documentary Captive in Cleveland (1 x 60’), while Sony Entertainment Television Asia picked up Scripps Networks International's Cupcake Wars (14 x 60') S7. LIC China completed deals for Oscar Pistorius: What Really Happened? (1 x 60') and Superstorm USA: Caught On Camera (1 x 60'), which … [Read more...] about Passion Distribution concludes deals in Asia
TV4ME
TV ASIA Plus WEB EXCLUSIVE: Head of Media Business Unit for StarHub, Soo Hui LEE
Lee Soo Hui, Head of Media Business Unit, StarHub The channel, targeted at viewers aged 15 years and above and launched on June 3, 2013, is a content partnership with production company Brand New Media. The channel was offered as a free-view service to all StarHub TV subscribers and also made available StarHub’s multi-device service “TV Anywhere”. 1. Why a channel on branded content? How does this complement your current bouquet? Although we have more than 200 channels on our … [Read more...] about TV ASIA Plus WEB EXCLUSIVE: Head of Media Business Unit for StarHub, Soo Hui LEE
StarHub debuts branded-entertainment lifestyle channel – TV4ME
Singapore - StarHub TV have announced a partnership with Brand New Media to launch a new complimentary lifestyle channel, TV4ME on June 3, 2013. The 24/7 channel is devoted to helping viewers improve all aspects of their lifestyles across work, rest and play. Targeted at viewers aged 15 years and above, TV4ME’s brand-funded content strategy is focused on connecting viewers with the latest programming through brands which are the trusted authorities in their respective fields. Coming … [Read more...] about StarHub debuts branded-entertainment lifestyle channel – TV4ME
