Singapore – StarHub TV have announced a partnership with Brand New Media to launch a new complimentary lifestyle channel, TV4ME on June 3, 2013. The 24/7 channel is devoted to helping viewers improve all aspects of their lifestyles across work, rest and play. Targeted at viewers aged 15 years and above, TV4ME’s brand-funded content strategy is focused on connecting viewers with the latest programming through brands which are the trusted authorities in their respective fields.

Coming onboard as the faces of TV4ME are popular personalities such as Paula Malai Ali, Asha Gill, Dominic Lau and Darren Lim. Programming highlights on TV4ME include Singapore 4ME, a weekly studio programme with special guests and experts will discuss the latest trends concerning travel, shopping, cooking, home DIY, fashion, beauty and body care. Other highlights include healthyMEtv, a series centred on healthy living; Torque of the Town, for car-lovers and motoring fans; and PropertyBuzz, a programme with news and updates on the local property market. TV4ME will be complimentary to all StarHub TV subscribers via the FreeView service. It will also be available on TV Anywhere via starhubtvanywhere.com.

“Viewers in Singapore are highly motivated and constantly seek out knowledge to improve their lifestyles,” said Ms. Lee Soo Hui, Head of Media Business Unit, StarHub. “By partnering with Brand New Media and the world’s leading brands to create bespoke content for TV4ME, we hope to engage, motivate and ultimately inspire our viewers through the channel’s unique content.”