Treasure Box Japan screening, hosted by Ted Baracos (extreme right), Director of Market Development at Reed MIDEM Treasure Box Japan was initiated at MIPCOM 2012 when seven Japanese broadcasters, namely Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting System Television, Inc (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television Network Inc. (Fuji TV) and Asahi Broadcasting Corporation (ABC), joined forces to … [Read more...] about MIPTV: Treasure Box Japan successfully launched at MIPFormats
TV Asahi Corporation (TV Asahi)
MIPTV: “Made-in-Japan” TV formats to be jointly promoted by major Japanese networks
At the upcoming MIPTV, eight major Japanese broadcasters will collectively promote their leading formats under the joint promotional project titled TREASURE BOX JAPAN, with support from the Japanese government. A session devoted to TREASURE BOX JAPAN is scheduled at MIPFormats, to be held prior to the opening of MIPTV. While Japanese broadcasters have been individually active in the international markets for over thirty years, there has never been an all-Japan union until TREASURE BOX … [Read more...] about MIPTV: “Made-in-Japan” TV formats to be jointly promoted by major Japanese networks
