Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off
tv ad spend
Small increase in New Zealand TV ad spend
New Zealand television advertising revenue is clawing its way back from the lows seen last year, with a 2.9 percent rise in the first quarter of the year, reports The National Business Review. According to figures released by the New Zealand Television Broadcasters’ Council (NZTBC), NZ$122 million (US$87 million) was spent on television advertising in the first three months of 2010, compared to NZ$118.6 million (US$85 million) in the same period last year. NZBTC chief executive Rick … [Read more...] about Small increase in New Zealand TV ad spend
