Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off