Hong Kong - CASBAA announced its partnership with the global children’s charity Plan International to give 5,657 needy children a chance at a better life in Masbate, one of the top 10 poorest provinces in the Philippines. CASBAA’s CSR initiative will bring lasting improvement to the lives of pre-school children in Masbate, bringing health care, protection, education and teaching long term life skills. According to the Philippine government’s data, Masbate ranks second to last … [Read more...] about CASBAA brings hope to 5,657 children in Masbate, Philippines
Turner
Turner expands Vietnam presence, takes truTV to the Philippines
Hong Kong - Turner Broadcasting System Asia Pacific, Inc. announced a channel distribution agreement with VTC Multimedia Corporation to distribute six of its channels on VTC’s newly launched Direct to Home (DTH) platform. VTC will distribute Turner’s flagship channels, CNN International and Cartoon Network, as well as HLN, Boomerang, TCM Turner Classic Movies and, newcomer to Asia, truTV. Distribution to VTC’s potential subscribers will begin on 1 July 2010. VTC will launch its … [Read more...] about Turner expands Vietnam presence, takes truTV to the Philippines
Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
SYDNEY – Turner International Australia announced the appointment of Melissa Fitzgerald as sales director, Australia and New Zealand, based in Turner’s Sydney office. Fitzgerald will oversee the development of the company’s advertising sales strategies for Turner’s core channels Cartoon Network and Boomerang along with its growing portfolio of branded, interactive platforms including www. cartoonnetwork.com.au and www. cartoonnetwork.co.nz. Working closely with existing … [Read more...] about Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
AAA Networks promotes Michele Schofield to VP – Programming and Production
SINGAPORE – AETN All Asia Networks (AAA Networks) announced the promotion of Michele Schofield to the position of vice president – programming and production. In this role, Schofield continues to oversee all day–to–day programming related activities of the company from acquisitions, scheduling, on air promotions and original production. Schofield joined the company in July 2007 and has overseen the launch and growth of History, History HD, Crime and Investigation Network … [Read more...] about AAA Networks promotes Michele Schofield to VP – Programming and Production
Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
Sydney - Turner International Australia announced the appointment of Melissa Fitzgerald as sales director, Australia and New Zealand, based in Turner's Sydney office. Beginning 6 April 2010, Fitzgerald will oversee the development of the company's advertising sales strategies for Turner's core channels Cartoon Network and Boomerang along with its growing portfolio of branded, interactive platforms including www.cartoonnetwork.com.au and www.cartoonnetwork.co.nz. Working closely with existing and … [Read more...] about Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
Fans swarm to Ben 10 premiere
Aiming at the single largest tune-in for any channel in Asia Pacific, Cartoon Network employed every single weapon in its communications armoury in a campaign spanning three months. From tune-in to sustaining the hype; from contests on-air and on-line; from movie screenings to premiere parties in homes region-wide, the channel was targeting (Ben) tenacious success. Globally, the movie premiered exclusively on Cartoon Network in 22 languages globally, with eight of these languages localised for … [Read more...] about Fans swarm to Ben 10 premiere