The African Basketball League, ABL, has secured a ground breaking partnership deal with TRACE as the official TV and digital partner for the league which tips off on the 4th of March 2016. With this newest partnership, African Basketball League games will be aired on TV in 160 countries across Africa, Europe, Asia, Indian Ocean and the Caribbean. According to the Chief Executive Officer of ABL, Ugo Udezue, “This is a historic moment for the ABL and will contribute greatly to … [Read more...] about TRACE in Africa
TRACE
TRACE on Digicel Play
TRACE has unveiled a new distribution agreement with Digicel in Jamaica and Trinidad. The agreement will see TRACE Urban and TRACE Sport Stars available on Digicel Play, its fibre TV service in Jamaica and Trinidad & Tobago. TRACE Urban and TRACE Sport Stars will be responding to the strong appetite of Caribbean audiences for urban music and sports entertainment content. The agreement also enhances the current partnership between TRACE and Digicel in Papua New Guinea. … [Read more...] about TRACE on Digicel Play
TRACE grows in Asia
TRACE expanded its business in the Asian region with new deals with Chunghwa Telecom’s MOD IPTV platform in Taiwan and DialogTV’s satellite service in Sri Lanka. The agreements including the specific Asia feed of TRACE Urban and TRACE Sport Stars. Viewers in Taiwan can now see both TRACE Urban and TRACE Sport Stars via Chunghwa Telecom’s MOD IPTV system, with the TRACE channels now available to more than 1.2 million subscribers to the platform. Both TRACE Urban and TRACE Sport … [Read more...] about TRACE grows in Asia
Canal extends reach of TRACE Sports Stars
London- International brand and media group TRACE is celebrating extending its partnership with long term partner, Canal Digital, whereby TRACE Sport Stars, the leading sport entertainment channel, will be made available to their SMATV customer base in Denmark. This latest carriage deal with Canal Digital marks the entrance of the TRACE Sport Stars channel in Denmark and extends its distribution on the Canal Digital pay TV offers, where the channel has been available on the basic tier of Canal … [Read more...] about Canal extends reach of TRACE Sports Stars
Trace unveils 2015/2016 strategy
Trace co-founder and CEO, Olivier Laouchez, lights up press conference with revelations of company strategy, upcoming products, content, and services. Launched in 2003 and positioned as an urban media brand, Trace has been a key player in the evolution of youth cultural behaviour across the world, revealing several initiatives to develop its activities in the U.S., Brazil and UK. Trace has three objectives directed towards its core audience in its existing and new target … [Read more...] about Trace unveils 2015/2016 strategy
TRACE partners with Mahindra Comviva
Nairobi, Kenya – Mahindra Comviva, a company providing mobility solutions, announced an exclusive partnership with TRACE TV, a music channel, to launch TRACE Music Stars across all Airtel operations in Africa. Contestants will have the chance to compete for a grand prize of 30,000 Euros and a recording deal with Universal Music. The winner will travel to New York to be personally mentored by American R&B and hip hop recording artist, songwriter, and record producer, AKON. The grand … [Read more...] about TRACE partners with Mahindra Comviva
