Hong Kong – TRACE has joined forces with mio TV to bring TRACE Sports to the Singapore market. Through this partnership, over 380,000 Singaporean subscribers will have access to TRACE programming through mio TV, a unit of SingTel.
The mio TV deal brings to sports fans TRACE Sport’s exclusive celebrity programming on the same operator that carries the English Premier League.
TRACE Sports is the first channel to focus exclusively on sports celebrities and brings fans up-close-and-personal with the unique personalities of the biggest sports stars in the world, including Manny Pacquiao, Lebron James and David Beckham. Viewers gain insight into the personal lives, work-out routines, and hobbies of global sporting heroes when they’re not competing.
Goh Seow Eng, Managing Director of Television, Singtel, said: “We are pleased to work with TRACE to bring TRACE Sports to Singapore. Together with our BPL broadcast and the recent launch of the mio Sports channels, viewers in Singapore can now enjoy the widest array of sports content on one platform.”