MANILA – Nielsen has expanded its Nielsen Media Impact service to the Philippines. The cross-platform planning system aims to help both marketers and media owners maximise their returns on investments.   A key part of Nielsen’s Total Audience framework, the solution will first help marketers better plan advertising campaigns across TV, radio, and print.   On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today's … [Read more...] about Nielsen launches Media Impact in the Philippines