Tata Communications, a global digital ecosystem enabler, and Dorna Sports, the exclusive commercial and television rights holder of the FIM MotoGP™ World Championship, renew and strengthen their exclusive multi-year strategic collaboration – bringing the spectacle of MotoGP™’s close racing and incredible competition to nearly half a billion homes worldwide. With its world-leading, digital-first suite of media offerings, Tata Communications empowers the world's premier motorcycle … [Read more...] about MotoGP™ strengthens exclusive strategic collaboration with Tata Communications
Technology
The future of video in India is bright, as video becomes increasingly democratized and consumers have it all
The Asia Video Industry Association held its third Future of Video India virtual conference with much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all-round economic recovery and an economic rebound that is much broader-based and across multiple sectors. Mihir Shah, Vice President, India, Media Partners Asia, opened the conference with an outlook on India’s video market, which showed a sharp rebound in … [Read more...] about The future of video in India is bright, as video becomes increasingly democratized and consumers have it all
Rainshine Entertainment and Animasia Studio launch ‘Young Captain Nemo’
Rainshine Entertainment, a wholly-owned subsidiary of Rainshine Global Inc., a global entertainment company that backs creator-led storytelling, and Animasia Studio, the award-winning animation and digital content production house, join forces to co-produce one of the biggest franchises for young adults and families - Young Captain Nemo. Anchored by RainBlox©, Rainshine’s proprietary blockchain platform, Young Captain Nemo will create a vibrant fan community that enables investors and consumers … [Read more...] about Rainshine Entertainment and Animasia Studio launch ‘Young Captain Nemo’
Paramount+ celebrates hit series ‘HALO’ with world’s tallest hologram across multiple countries
Paramount+, the global streaming service from Paramount Global, announced a multi-market partnership with Minute Media, Wavemaker and Kaleida to bring to life its latest brand campaign celebrating the hit series HALO. The projection is the latest in a series of global campaigns focused on the Paramount+ hit series, HALO, which is based on the iconic Xbox franchise and has broken a new record as the service's most-watched series premiere of all time in the U.S. and internationally. HALO Hologram … [Read more...] about Paramount+ celebrates hit series ‘HALO’ with world’s tallest hologram across multiple countries
aha 2.0 expands to Tamil market, powered by Firstlight Media
On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends to significantly increase its potential market footprint by using the same backend to deliver localized services to the Tamil audiences. Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha is delivering its entire content catalog to both Telugu and Tamil language audiences, while dramatically optimizing costs and time to … [Read more...] about aha 2.0 expands to Tamil market, powered by Firstlight Media
Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand
With market traction fueling new growth opportunities in India and beyond, Firstlight Media announced that Navdeep Singh Aswal has joined the company as Head of Sales, India and MENA. Aswal, who has helped Tier 1 operators and media companies select and deploy OTT platforms for more than 15 years, will build on Firstlight Media’s initial successes in the Indian market. India’s aha entertainment service has leveraged the efficiency and rapid time to market of Firstlight Media’s breakthrough … [Read more...] about Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand