U.S. online advertising spending will nearly double to $35.4 billion by 2012, with search and display advertising accounting for the lion’s share of expenditures, according to Jupiter Research. It pegs total online ad spending at $19.9 billion in 2007. Major drivers include explosive growth in display inventory, increased paid click volume, and better targeting technology. "The rapid growth of social sites online has accounted for considerable growth and availability of inventory now … [Read more...] about U.S. online ad spend to exceed $35 billion by 2012
Technology
MagiNet Interactive to launch hotel entertainment network with Tandberg Television
Singapore- MagiNet Interactive Pte Ltd., provider of in-room on-demand TV and Internet connectivity in Asia, is launching a new hotel entertainment network to provide new revenue opportunities and offer interactive TV, and has selected Tandberg Television’s iPlex IPTV video processing system for the new system. MagiNet Interactive looks to mirror feature-rich digital TV including on-demand and catch-up TV services using Tandberg Television’s technology for HD, on-demand programming, … [Read more...] about MagiNet Interactive to launch hotel entertainment network with Tandberg Television
Nokia provides mobile entertainment offerings in Malaysia with Nokia Catalogs
Singapore– Nokia is offering downloads of mobile music, games, true tones, wallpapers, mobile themes, and applications in Malaysia, courtesy of Suria Records, SEGA Corporation and Gen-X Technology Sdn Bhd … [Read more...] about Nokia provides mobile entertainment offerings in Malaysia with Nokia Catalogs
Hong Kong’s PCCW trials MediaFLO
San Diego/Hong Kong- PCCW Limited and Qualcomm Incorporated will conduct a technical trial of the latter’s MediaFLO technology in Hong Kong. The trial is intended to test the capabilities of MediaFLO handsets for PCCW's IPTV network, now TV, and to allow PCCW to assess the potential business model of a commercial mobile TV service based on MediaFLO. The trial runs from May 14 to November 13, 2007. Launched in September 2003, now TV has a customer base of over 800,000 in Hong Kong, and … [Read more...] about Hong Kong’s PCCW trials MediaFLO
Anytime and Widevine Technologies partner on VOD for Asian IPTV operators
Singapore– Asia Pacific Video-on-demand channel Anytime and Widevine Technologies have entered into a partnership to ensure the delivery of premium VOD content to major Asian IPTV operators. Widevine is a leading provider of downloadable content protection, forensic watermarking and digital copy protection solutions for more than 120 video service providers worldwide. Anytime, which has output deals with Fox, Sony, Warner, NBC Universal and Buena Vista (Disney) International Television, … [Read more...] about Anytime and Widevine Technologies partner on VOD for Asian IPTV operators
Hong Kong’s PCCW trials MediaFlo
San Diego/Hong Kong- PCCW Limited and Qualcomm Incorporated will conduct a technical trial of the latter’s MediaFLO technology in Hong Kong. The trial is intended to test the capabilities of MediaFLO handsets for PCCW's IPTV network, now TV, and to allow PCCW to assess the potential business model of a commercial mobile TV service based on MediaFLO. The trial runs from May 14 to November 13, 2007 and is for testing purposes only. Launched in September 2003, now TV has a customer base of … [Read more...] about Hong Kong’s PCCW trials MediaFlo
