Singapore – Mediacorp radio stations continue to rule the airwaves, with eight of its stations among the 10 most-listened-to radio stations in Singapore each week, according to the latest Nielsen Radio Diary Survey conducted in September and October 2016. Mediacorp has dominated eight out of the top 10 positions for two years in a row. The top three most-listened-to stations are Mediacorp’s three Chinese stations – YES 933, LOVE97.2FM and CAPITAL 95.8FM. CLASS 95 reached its … [Read more...] about Mediacorp dominates radio stations
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Future of entertainment
Intx, Chicago – According to new global research from Irdeto, many consumers would consider changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch. The research reinforces a growing consumer trend and reveals that 42% of UK consumers, 46% in Australia, 54% in Singapore and 58% in the U.S. would be interested in changing their current TV service to a package where they could select the specific channels … [Read more...] about Future of entertainment
Chinese consumers moving away from traditional TV
Beijing – New research from Irdeto that explores consumer viewing patterns and preferences on accessing video content unveiled that 86% of Chinese consumers still watch video content at home but only 15% of the respondents do so on traditional TV with a combined majority of 85% choosing computers, smartphones and tablets as their preferred screens. Also, with close to 60% of respondents saying that they watch videos on-the-go (while commuting, or outside of work, school, or … [Read more...] about Chinese consumers moving away from traditional TV
