Will Scougal, EVP Brand & Commercial Partnerships at ITV Studios and the global lead for Studio 55, has strengthened his team with a series of senior appointments. Following a strong first six months for the business, with growing demand from brands, agencies and creators looking to work more closely with ITV Studios' world-class IP, the new appointments align with the next stage of growth: strengthening Studio 55's global capabilities across licensing, brand partnerships, creator … [Read more...] about Studio 55 expands Global Team with new Senior AppointmentsStudio 55 expands Global Team with new Senior Appointments
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Studio 55 brings brand and broadcast partners together for Transatlantic Love Island partnership with poppi
ITV Studios’ recently launched global brand partnership studio, Studio 55 has begun to deliver on its promise of closing bigger global licensing deals by becoming the architect of a major transatlantic partnership deal for Love Island with Pepsi-co owned modern soda brand, poppi. Love Island has become a cultural phenomenon in the UK, USA, and a further 26 international markets worldwide, defining modern reality TV with its combination of romance and drama. The flagship UK version remains a … [Read more...] about Studio 55 brings brand and broadcast partners together for Transatlantic Love Island partnership with poppi
