ITV Studios’ recently launched global brand partnership studio, Studio 55 has begun to deliver on its promise of closing bigger global licensing deals by becoming the architect of a major transatlantic partnership deal for Love Island with Pepsi-co owned modern soda brand, poppi. Love Island has become a cultural phenomenon in the UK, USA, and a further 26 international markets worldwide, defining modern reality TV with its combination of romance and drama. The flagship UK version remains a … [Read more...] about Studio 55 brings brand and broadcast partners together for Transatlantic Love Island partnership with poppi