The media industry lacks a clearly defined picture of how bitrate optimisation impacts the viewer experience, according to a recent survey of OTT providers, broadcasters, and multichannel video providers. The survey, which aggregated input from 300 respondents, showed wide variations in the methodologies used to understand optimization, and in how metrics are collected.  While more than 35 percent of respondents relied on technical approaches such as PSNR (14 percent), SSIM (11.3 percent), and … [Read more...] about Study: Void in measuring optimisation impact on viewer experience