Singapore – Telco and cable TV operator StarHub has rolled out Singapore's first nation-wide location-based mobile advertising service. The commercial service provides a focused advertising platform to target consumers in specified pre-set locations. The new service sends specific marketing and promotional short message service (SMS) text messages including product discount offers to StarHub Mobile customers who are in the proximity of the designated zone, such as shopping malls. Consumers … [Read more...] about StarHub debuts location-based mobile advertising service
StarHub
StarHub to bring on Eurosport
Singapore – Cable operator StarHub will add the Eurosport channel, available from April 15, 2008, to its Sports Group customers using the digital set-top box, HubStation or HD set-top box, at no additional cost. Eurosport is a 24-hour sports channel covering more than 60 sports genres to offer variety and choice. It is a sports multimedia platform in Europe that delivers sporting events including the Africa Cup of Nations Football, WTA Tour, ATP Tour Events, ULEB Cup, Cycling Tour of Spain … [Read more...] about StarHub to bring on Eurosport
WWE Smacks Down Under
Sydney – World Wrestling Entertainment (WWE) is expanding its presence into Asia Pacific with a regional headquarters to be set up in Sydney. WWE has also promoted Jonathan Sully as president, Asia Pacific, to be responsible for establishing the office. He has also appointed Ed Wells as general manager for Japan. Sully was formally based in London where he was SVP, international marketing, WWE, and Wells was previously with Nickelodeon Japan. WWE’s weekly TV programming is broadcast … [Read more...] about WWE Smacks Down Under
StarHub to bring on Eurosport
Singapore – Cable operator StarHub will add the Eurosport channel to its offerings, to be available from April 15, 2008, to its Sports Group customers using the digital set-top box, HubStation or HD set-top box, at no additional cost. Eurosport is a 24-hour sports channel covering more than 60 sports genres to offer variety and choice. It is a sports multimedia platform in Europe that delivers sporting events including the Africa Cup of Nations Football, WTA Tour, ATP Tour Events, ULEB … [Read more...] about StarHub to bring on Eurosport
StarHub ups cricket offerings, adds MNC – The Indonesian Channel
Singapore – Cable operator StarHub will offer STAR Cricket, a 24-hour channel showcasing international cricket action to replace StarHub’s existing Cricket Channel. Cricket Extra, a channel for simulcast cricket matches, is also being added to StarHub Digital Cable’s Cricket Group which also includes Neo Sports. Both new channels are available from March 17, 2008. Packaged by ESPN STAR Sports (ESS), STAR Cricket was launched in India in June 2007 and aired the International … [Read more...] about StarHub ups cricket offerings, adds MNC – The Indonesian Channel
StarHub to debut MNC – The Indonesian Channel
Singapore/Indonesia – Cable TV operator StarHub has sealed a deal with Indonesian media company MNC to carry MNC - The Indonesian Channel from March 17, 2008. MNC - The Indonesian Channel is packaged by MNC as a 24-hour international GE channel in Bahasa Indonesia. Outside Indonesia, Singapore is the second country after Japan to air the channel. MNC – The Indonesia Channel offers programming from Indonesian channels including Rajawali Citra Televisi Indonesia (RCTI), Televisi … [Read more...] about StarHub to debut MNC – The Indonesian Channel