KidZania, which has successfully established itself in Mumbai, is now all set to explore other metros in the country. Expanding its footprints in India, the brand has targeted Delhi NCR as their next destination. In a span of less than a year, KidZania has reached out to more and more children with their unique activities by providing interesting and innovative platforms. In an exclusive interaction with Adgully, KidZania India spokesperson Viraj Jit Singh, Chief Marketing Officer briefed Star … [Read more...] about KidZania expands its footprints in India
Star India
Star India to launch second Tamil GEC
After fortifying its position in the two southern states of Kerala and Karnataka, Star India is ready to expand its presence in the Tamil market with the launch of a second general entertainment channel (GEC) to complement Vijay TV. The licence approval for the new channel has been pending with the Information and Broadcasting Ministry for some time now. When the approval comes, Star will be ready to launch the channel within the same quarter itself. The name of Star’s new channel could be … [Read more...] about Star India to launch second Tamil GEC
Providence Equity to buy out Star India’s Star CJ venture stake
Star India has been getting out of non-core activities to focus on its broadcasting (entertainment and sports) and digital businesses. Among the operations it bailed out on figure cable distribution where it exited from Hathway Cable & Datacom and news where it moved out from Media Content & Communication Services (the Star News venture). Earlier this week, both Korea Bizwire and Variety reported that Star India had decided to sell its 50 percent stake in the Indian … [Read more...] about Providence Equity to buy out Star India’s Star CJ venture stake
starsports.com breaks digital records
Mumbai — The video streaming of Pepsi IPL 2014 on starsports.com, India’s first multi-sports digital service, shattered many records on digital on May 29, including the highest traffic for a sporting event outside the Super Bowl in the United States. starsports.com On the back of two big playoff matches, Chennai Super Kings vs. Mumbai Indians, and Kings XI Punjab vs. Kolkata Knight Riders, starsports.com hit a new high for a single day attracting 2.8 million … [Read more...] about starsports.com breaks digital records
Star India appoints new head of international business
Star India has appointed Gurjeev Singh, who helped drive growth at the broadcaster’s distribution joint venture MediaPro, as the head of its International business on May 5. Singh will move to Star International once the transition of MediaPro is complete. As Chief Operating Officer of MediaPro, Singh led the team to create an extraordinarily successful venture that grew the network’s distribution footprint by accelerating digitisation and pushing the envelope on transparency. Singh … [Read more...] about Star India appoints new head of international business
Zee and STAR discontinue distribution joint venture
Zee Turner and Star Den Media Services (Star Den) have announced their intention to discontinue the distribution of their channels through the three-year old distribution joint venture MediaPro Enterprises India, pursuant to the change in regulation regarding aggregators. TRAI's Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) (Third Amendment) Regulation, 2014 dated February 10, 2014, does not allow aggregators to bundle channels … [Read more...] about Zee and STAR discontinue distribution joint venture