Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The partnership will enable STAGE to unlock incremental advertising revenue through high-attention home-screen placements, while keeping content streaming completely ad-free. Frodoh’s first-screen framework is designed around session depth, viewing intent, and discovery behaviour unique to Connected TV (CTV). The technology … [Read more...] about Frodoh Expands First-Screen Monetisation Framework to STAGE’s Regional OTT Ecosystem
STAGE
ZEE5 Global adds India’s Emerging Regional Content Platform STAGE To its Add-Ons Offering in the U.S.
ZEE5 Global, the world's largest streaming platform for South Asian content announces the addition of Indian streaming platform STAGE, India’s entertainment platform for regional cultures, to its Aggregator OTT service ZEE5 Add-Ons in the US. ZEE5 Global’s partnership with STAGE, a platform that has been featured on Shark Tank India Season 2, is a powerful example of how stories in our native dialects can bridge cultural gaps and foster a sense of identity, even for audiences thousands of miles … [Read more...] about ZEE5 Global adds India’s Emerging Regional Content Platform STAGE To its Add-Ons Offering in the U.S.
