After a year of experiencing sports like never before, viewing habits have changed significantly. Sports content providers have needed to respond to the challenges of unpredictable live events and the lack of content, as well as react to consumer’s changing habits. This has resulted in a careful balancing act, with providers needing to manage viewer’s expectations while also generating excitement and engagement around key sporting events.  The impact of sports OTT There is no disputing the … [Read more...] about Differentiating the sports OTT experience