Japan’s television broadcasters are stepping up efforts to capture new viewers in the Asian markets, where they see high-growth potential, by leveraging popular Japanese dramas and other shows. Japan has been named the MIPCOM 2016 Country of Honour. The Country of Honour programme is organised in partnership with the Ministry of Internal Affairs and Communications (MIC). The focus of Japan’s Country of Honour showcase in Cannes will be twofold. The rapid uptake of high definition 4K … [Read more...] about Japan, Country of Honour