When the 2016 Rio Olympics begins in Brazil, the audience will be able to watch behind-the-scenes moments of the event from various angles besides the ones broadcast on TV. Through an innovative partnership, Snapchat will include the Games’ special content from Globo, broadcast rights holder for the Rio 2016 Olympics, in its coverage of the action and excitement from in and around the Olympics venues via its Live Stories product. These Live Stories will be a curated collection of photo and … [Read more...] about Globo and Snapchat partner for Rio 2016
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Endemol launches ICON Asia
Amsterdam / Singapore / London- Endemol Shine Beyond announced the launch of ICON Asia. This latest adaptation of the global digital lifestyle network is the first of its kind in the region, bringing the best and latest in local fashion, travel, lifestyle and beauty trends, combined with a commitment to high production value. The channel is produced by Endemol Shine Beyond and will be launched out of Endemol Shine Beyond’s Asia hub in Singapore. The channel will initially be produced in … [Read more...] about Endemol launches ICON Asia
Viacom & Snapchat in global partnership
Singapore – Viacom (NASDAQ: VIAB, VIA) and Snapchat announced an unprecedented global partnership that capitalises on and extends the unique expertise of both companies to creatively and authentically speak to millennial and post-millennial audiences. The wide-ranging deal, anchored in both content production and advertising sales, will bring two high profile channels to Snapchat Discover -- a Comedy Central International channel and an MTV Channel in the U.S., which will complement the … [Read more...] about Viacom & Snapchat in global partnership
