Singapore – A cross-platform 360-degree approach is increasingly the key to effective marketing for today’s companies. On the first day of the Asia Pacific ICT Summit (APICTS) 2012, Nic Hall, Head of Practice Areas, TNS Singapore, shared such insights on the best digital strategies to engage consumers during the session, “Everyone’s Human: The Truth About Online Consumers”. Hall said that utilizing both traditional and new media platforms creates synergy, allowing … [Read more...] about Going multi-platform at APICTS
SiTF
Digital dreams
Singapore – MediaCorp VizPro International and Singapore infocomm Technology Federation (SiTF) are jointly organizing the Asia Pacific ICT Summit 2012 (APICTS 2012) with the theme, “Success with Digital Engagement”. The event, held over two days at Marina Bay Sands from 13 to 14 March, will focus on major digital opportunities and challenges that are faced by both marketing and ICT specialists in the Asia Pacific region. Renowned regional speakers and key leaders from digital … [Read more...] about Digital dreams
