Sinotrak, Rentrak Corporation’s joint venture company with China-based Sinomonitor, has been licensed by the Chinese Government to measure all forms of video screens from digital devices in China. The initial screen to be measured will be linear TV through set-top-boxes.   Sinotrak will be the first company ever to be approved by the government of China to deliver census-level TV viewing information combined with advanced targeting capabilities across the … [Read more...] about Rentrak licensed to measure multi-screen data in China