Honyee Media’s Chinese version of BBC’s Top Gear launched its first five episodes of the second season with a combined audience of 217 million across TV and online. The show had launched on Shanghai Dragon TV on 19 October and held the title as the number one programme in its time slot across all cable and pay-TV channels nationwide, gathering an average weekly audience of 9 million. The fifth episode had attracted over 11 million views. Top Gear China had also received 173 million … [Read more...] about Top Gear China heats up
Shanghai Dragon TV
BBC Worldwide collaborates with Honyee Media to launch “Top Gear” China
Beijing – BBC Worldwide has inked a deal with Honyee Media in China to produce a Chinese version of Top Gear, the most watched factual programme in the world. The contract was sealed during a signing ceremony between Honyee Media and BBC Worldwide in Beijing at Honyee’s Extreme Night event. Honyee Media is a media conglomerate focused on high-end lifestyle in China. Owning multiple media platforms including magazines, a TV channel, and shopping sites, they will be … [Read more...] about BBC Worldwide collaborates with Honyee Media to launch “Top Gear” China
