Hong Kong - Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009-2013. "The migration of ad dollars to digital has been on-going," said Marcel Fenez global managing partner, entertainment and media practice PricewaterhouseCoopers, "but masked to some extent when the economy was strong. … [Read more...] about Ad revenues will never fully recover; recession exposes digital’s gain – PwC
PricewaterhouseCoopers
PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013
Hong Kong - Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. As a whole, the global entertainment and media market, including both consumer and advertising spending, will grow by 2.7 percent compounded annually for the entire forecast period to $1.6 trillion in 2013. … [Read more...] about PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013