Hong Kong – Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. As a whole, the global entertainment and media market, including both consumer and advertising spending, will grow by 2.7 percent compounded annually for the entire forecast period to $1.6 trillion in 2013. PricewaterhouseCoopers expects to see a 3.9 per cent drop in 2009 and a mere 0.4 percent advance in 2010, with a period of much faster growth during the remaining period to 7.1 per cent in 2013. Responses to the recession will vary from country to country and region to region with some territories showing little ill effects while others experience steep declines. Together with Latin America, Asia Pacific leads global growth with an annual compound rate 4.5 percent through to 2013 fuelled by growth in China (9.5 percent CAGR), India (10.7 per cent CAGR) and Indonesia (12.9 per cent CAGR).