India’s fastest growing Hindi General Entertainment channel, The Q continues to strengthen its leadership team as it sets out to achieve new milestones. In the latest development, The Q now announces the appointment of Sujata Samant as Head of Marketing. In her role as Head of Marketing, Sujata will be responsible for driving The Q’s marketing and communications strategies spanning across strategic partnerships, branding, marketing campaigns, and corporate communications. Sujata brings to The … [Read more...] about The Q strengthens its leadership team with the appointment of Sujata Samant as Head of Marketing
Platforms
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Paralympic Committee of India has awarded the rights to broadcast the Tokyo 2020 Summer Paralympic Games to Eurosport India. The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India and expands on a diverse range of sports already available to fans across its platforms. With a focus on local heroes, Eurosport India’s coverage of the Tokyo 2020 Summer Paralympic Games will … [Read more...] about Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Q India and Chtrbox launch BharatBox
Following the acquisition of influencer marketing platform, Chtrbox by QYou Media Inc, The Q India announces the launch of BharatBox along with Chtrbox as India’s first integrated marketing platform powering brands to reach consumers in Tier 2 and Tier 3 Indian cities across television, digital platforms and social media. BharatBox will focus on delivering content from India’s most popular non-metro creators across television and digital. The platform will combine the strength and reach of … [Read more...] about The Q India and Chtrbox launch BharatBox
SeaChange enables a fully-migrated cloud video delivery platform on Amazon Web Services
SeaChange International, Inc. a leading provider of video delivery platforms, has strengthened its longstanding collaboration with Amazon Web Services (AWS) to enable enhanced data analytics on top of its fully migrated, cloud-based video delivery platform. Building on a collaboration that dates back to 2016, SeaChange is leveraging AWS’ artificial intelligence (AI) and machine learning (ML) services to facilitate a robust understanding of end-user engagement and improve customer business … [Read more...] about SeaChange enables a fully-migrated cloud video delivery platform on Amazon Web Services
DocuBay signs global distribution deal with Albatross World Sales
DocuBay, the premium international documentary membership VOD service by IN10 Media Network, has announced the acquisition of multiple premium documentary titles from the Germany-based independent international distribution company, Albatross World Sales. The deal includes documentaries on Nature, Science, History, and many more genres. The 20+ titles will be available for global streaming on DocuBay in more than 170 countries, with the app available on platforms such as the Apple store, … [Read more...] about DocuBay signs global distribution deal with Albatross World Sales
How China’s top social media platform Weibo is diversifying its offerings through content
More than just being one of China’s top social media platforms, Weibo has been expanding its offerings to cater to its 530 million monthly active users and Chinese video content creators. One of its efforts in terms of expansion is through licensing short video content as an attempt to seek out alternative opportunities for Weibo and its Chinese content creators. Jennie So, the General Manager of Weibo International Department told Television Asia Plus that Weibo, as a middleman, … [Read more...] about How China’s top social media platform Weibo is diversifying its offerings through content