Hong Kong-Don't try to force feed advertising to consumers, especially youth. Look for ways to engage with consumers so they spend time with brands. Recruit people who can influence consumers. And spend more on online marketing. These were among the opinions voiced at a panel session on Communications in the Age of Digital Youth organized in Hong Kong last month by Carat Media Services. "You need to recruit influencers, people that will talk positively about your brand and spread that … [Read more...] about Marketers advise how to engage youths in digital era
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KBS and NHK co-produce HD documentary Asian Door in Heaven
Cannes- KBS and Japanese pubcaster NHK are co-producing Asian Corridor in Heaven, an HD documentary on Caravan Road the ancient trade route for tea and horses. The deal was formalized on April 16 at MIPTV, for production of the 6 X 60min series which is expected to be completed by autumn of 2007. The documentary will be a foreign look into Caravan Road as a trade route for Chinese tea and Tibetan horses, and an intersection of culture, religion, language and people which is protected by … [Read more...] about KBS and NHK co-produce HD documentary Asian Door in Heaven
Digital broadcasts to cell phones on the rise in Japan
Tokyo - Almost 10 million people, or about 10% of Japanese cell phone users, will be watching One Seg distribution of digital terrestrial TV signals by this summer as sales of 3G cell phones capable of receiving digital signals more than doubled in February over January, totaling about 5 million, according to Japan Electronics Information and Technology Association (JEITA). One Seg, meaning one of the 13 segments of digital terrestrial broadcasting frequencies used for distribution to cell … [Read more...] about Digital broadcasts to cell phones on the rise in Japan
China’s first DBS system under construction
Beijing—China Direct Broadcasting Satellite Co., Ltd., a joint venture between China Satellite Communications Corporation and SINO Satellite Communications Co. Ltd., has begun building China’s first direct radio and television broadcasting system. China plans to use the SB4000 commercial satellite platform developed by France’s Alcatel Alenia Aerospace to launch its Chinasat 9 satellite in 2007, and the Chinese-made Dongfanghong IV satellite platform to launch SinoSat-4 in 2008. The … [Read more...] about China’s first DBS system under construction
Nat Geo Adventure to debut in 40 countries from May
Washington- National Geographic Channels International (NGCI) will launch the Nat Geo Adventure channel in more than 40 countries worldwide including Italy, Singapore, Hong Kong, Indonesia, Thailand, the Philippines, Australia, Israel, Africa and the Middle East on May 1. Nat Geo Adventure programmes focus on the signature themes of National Geographic of adventure and exploration, which appeal to the younger audience. The channel aims to balance localized content with overarching story lines … [Read more...] about Nat Geo Adventure to debut in 40 countries from May
Two extraordinary shows filming in India for Zone Reality Channel
Delhi/London - Indian indie Zonsta Creation is producing two reality series for Zone Reality Channel in Asia. A Life Extraordinary, which delves into paranormal happenings and inexplicable events, evolved from a series of short films on larger-than-life people, bizarre stories and unusual places, which Zonsta made for the channel two years ago.Fool Proof, which is also 10 X 30, will look at different belief systems and alternative therapies and practices, from the POV of a believer and a … [Read more...] about Two extraordinary shows filming in India for Zone Reality Channel