Hong Kong – The CASBAA TV Advertising Awards 2007 were presented on Nov. 1 at the Academy for Performing Arts in Hong Kong. In its fourth year, the awards recognize and promote advertising creative excellence in multi-channel TV across Asia Pacific. Astro’s Astro on Demand “Tai Chor La” campaign won the John Doherty Trophy for Campaign of the Year and Best TVC Southeast Asia. Wieden and Kennedy Shanghai’s “JUMP” campaign for Nike featuring Chinese … [Read more...] about Wieden and Kennedy Shanghai takes three awards at CASBAA TV Advertising Awards 2007
Pay-TV
LUXE.TV HD and SD channels distributed in Asia via AsiaSat 2
Hong Kong – LUXE.TV, the world’s first international TV network focusing on luxury lifestyle produced in HD and broadcast as HD and SD channels, will be aired across the region via AsiaSat 2. LUXE.TV signed a contract with AsiaSat to distribute both channels to Asian cable and satellite networks, terrestrial stations and pay-TV platforms through AsiaSat 2’s pan-Asian C-band digital platform operated by Satlink Communications in Israel. The two 24-hour channels provide English … [Read more...] about LUXE.TV HD and SD channels distributed in Asia via AsiaSat 2
Pain but hope for gain predicted for Indian broadcasting
Delhi- The $US4.5 billion Indian broadcasting sector is heading for a war of attrition and only those with courage, capital and content are likely to survive and prosper. That was the key conclusion from the India Digital Networks Summit, staged in Delhi on Oct. 17 by Media Partners Asia (MPA) and Indian Television Dot Com (ITV). Intensifying competition, growing digital pay-TV penetration, the launch of hundreds of TV channels and the entry of new investor groups all will represent a … [Read more...] about Pain but hope for gain predicted for Indian broadcasting
Pain but hope for gain in Indian broadcasting
Delhi- The US$4.5 billion Indian broadcasting sector is gearing up for a war of attrition and only those with courage, capital and content are likely to survive and prosper. That was the key conclusion from the India Digital Networks Summit, held in Delhi on Oct. 17, organized by Media Partners Asia (MPA) and Indian Television Dot Com (ITV). The summit was told that intensifying competition, growing digital pay TV penetration, the launch of hundreds of TV channels and the entry of new investor … [Read more...] about Pain but hope for gain in Indian broadcasting
Nine/Foxtel Olympics deal raises the bar
Sydney - The Nine Network/Foxtel coup in securing all rights in Australia to the 2010 and 2012 Olympic Games signals Nine’s determination to do--and spend-- whatever it takes to regain market leadership from the Seven Network. And the deal underscores the clout of Foxtel in increasing its dominance in the pay TV market and as a 25% stakeholder in Nine. Nine/Foxtel reportedly offered $US100 million in the blind auction, eclipsing the $75 million bid from Seven, the Olympics broadcaster … [Read more...] about Nine/Foxtel Olympics deal raises the bar
Pay TV – and non-TV – viewing up amongst Asia’s elite
Hong Kong – Pay TV ownership and viewership are both up on last year amongst affluents in eleven Asian markets, according to the latest PAX results from Synovate. The regional average of pay TV ownership is now 66.6%, up from 65.9% for the same period last year. And viewership of pan-regional channels, past seven days, is at a regional average of 61.3% up from 60.3% last year. Terrestrial TV in Singapore, Seoul and Taipei is also up year on year. And four in ten affluent Asians are … [Read more...] about Pay TV – and non-TV – viewing up amongst Asia’s elite