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Paramount to launch its newest Paramount+ branded destination with MultiChoice in Africa

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Paramount Globa

Paramount to launch its newest Paramount+ branded destination with MultiChoice in Africa

February 27, 2024 by TVA Editor

Paramount Global Content Distribution announced a licensing deal with Multichoice to create a Paramount+ branded destination on the pan-African platform. This agreement is part of Paramount's strategy to expand the Paramount+ brand in more ways around the world, including making it available as a direct-to-consumer streaming service, through bundled partnerships in key markets as well as through branded destinations in local markets through licensing deals. Branded areas are currently available … [Read more...] about Paramount to launch its newest Paramount+ branded destination with MultiChoice in Africa

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, Blast TV, broadcaster news, Co-Productions, Content, Content Distribution, content news, Cosmote, distribution, entertainment news, format licensing, format sales, JioCinema, k-drama news, Lisa Kramer, MultiChoice, Multichoice Group, Nomsa Philiso, Paramount, Paramount Globa, Paramount Global Content Distribution, Streamz

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