Paramount Global Content Distribution announced a licensing deal with Multichoice to create a Paramount+ branded destination on the pan-African platform. This agreement is part of Paramount’s strategy to expand the Paramount+ brand in more ways around the world, including making it available as a direct-to-consumer streaming service, through bundled partnerships in key markets as well as through branded destinations in local markets through licensing deals. Branded areas are currently available via Cosmote in Greece, Streamz in Belgium, Blast TV in Philippines, JioCinema in India and more to come.
The branded destination offers African audiences direct access to new and returning television series as well as feature films and marks the debut of the Paramount+ brand in pan-Africa. Multichoice viewers will have access to world-class content from CBS, Paramount+ Originals, SHOWTIME®, Paramount Pictures, and they will find iconic films and hit television series such as YELLOWSTONE, 1883, 1923, POKER FACE, SPECIAL OPS: LIONESS, LAWMEN: BASS REEVES and upcoming new series LANDMAN as well as returning series like SURVIVOR.
“The expansion of our long-standing relationship with Multichoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars,” said Lisa Kramer, President, International Content Licensing, Paramount Global Content Distribution. “Consumers in the growing African market already equate Paramount with quality entertainment and we’re thrilled to now offer them a devoted space in which they can both access their favorite programming and discover new hit titles.”
“Multichoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform,” says Nomsa Philiso, CEO: General Entertainment, MultiChoice South Africa. “This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience.”
