Singapore – Airing on AXN from Friday March 30 2007, a new lifestyle show has been tailored as an integrated advertising solution to incorporate and showcase the client's newest consumer gadgets, games, movies and music.Audiences will see the client's brand and products incorporated into the storyline.The client? Sony. Described as one of the latest branded entertainment properties of Sony to bring together Chairman and CEO Howard Stringer's 'Sony United' message, the … [Read more...] about New AXN show cross-promotes ‘Sony Style’
OTT news
Sony partners Discovery in sponsorship deal
Singapore - Sony Electronics Asia Pacific Pte Ltd will sponsor a 13 part 30-minute new travel and food series, World Café: Asia, on Discovery Networks Asia's Discovery Travel & Living channel. The host, chef Bobby Chinn, travels to 13 destinations across Asia including China, Hong Kong, India, Malaysia, Singapore, Taiwan, Japan and Vietnam to feature local cuisine and recipes in each city. World Café: Asia airs Tuesdays at 2000hrs (SIN/HK) on Discovery Travel & … [Read more...] about Sony partners Discovery in sponsorship deal
English education channel to bow in Korea
Seoul-Korea's Educational Broadcasting System (EBS) will launch the country's first English education channel on April 6 on the Skylife satellite broadcasting service. EBS English will offer local and imported programs for all ages- nearly 50% of the content for children and elementary students; 15% for English teachers; 4% for parents; and the rest for everyone. EBS is also introducing English teacher-training programs for native English speakers in Korea. The Ministry of … [Read more...] about English education channel to bow in Korea
Network Ten boosts HD programming
Sydney- Network Ten is beefing up its HD programming to include all regular season games and finals of AFL football, US Masters Golf and Rugby World Cup, and Australian Idol. Chief executive Neil Blackley noted HD receivers account for 36% of all digital television receivers in Australian homes, and as of December 2006, more than 2 million homes had free-to-view digital television (SD and HD), with take-up accelerating each quarter."HD will increasingly be a real point of difference for … [Read more...] about Network Ten boosts HD programming
Foxtel secures more satellite capacity
Sydney- FOXTEL has acquired six transponders on Optus' just-announced D3 satellite to deliver HD services, new channels and enhanced picture and sound quality. The pay TV platform will also migrate some of its digital services from the Optus C1 satellite to the D3 bird, which is due to launch in 2009, as well as taking options for a further two transponders for future service expansion.The new satellite will increase Optus' fleet capacity by more than 30%. HD services will be rolled out … [Read more...] about Foxtel secures more satellite capacity
OCN extends VOD service using Tandberg’s new RTI and nPVR system
Beijing– Oriental Cable Network (OCN) will extend its VOD platform with Tandberg's new real time ingest (RTI) system for the Network Personal Video Recorder (nPVR). The deal follows OCN's purchase of Tandberg's OpenStream Digital Services Platform last year for its Phase I VOD deployment.OCN's cable TV service covers Shanghai and provides over 50 channels to its subscriber base of over 4 million viewers. For OCN's Phase II VOD deployment, it will use the new Tandberg … [Read more...] about OCN extends VOD service using Tandberg’s new RTI and nPVR system
