YouTube has launched Entertainment News Television (ENTV) a premium channel devoted to celebrity news on PMC and ION channels in the US. ENTV leverages the breaking news reporting stable at the heart of PMC's core entertainment brands, including Deadline.com, HollywoodLife.com and Movieline.com, along with ION Television's distribution platform. It will also feature a number of lifestyle shows. The channel also plans on a weekly show with TVLine Editor-in-Chief Michael Ausiello; a daily … [Read more...] about YouTube delivers premium entertainment
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AOL and Endemol target growing female web audience
AOL Inc. and Endemol USA today announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing female audience. The partnership will focus on creating premium, unscripted digital video content for women that will enhance their user experience by taking advantage of the real time, interactive and community nature of the Web. “Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, … [Read more...] about AOL and Endemol target growing female web audience
