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online TV portal

Blind date

October 7, 2011 by TVA Editor

Paris – Banijay International has signed a deal with China’s first online TV portal, Qiyi , to produce its branded entertainment format Date My Car. The agreement will see the portal produce twenty half-hour episodes of the show for a sponsorship partner in the coming months. Qiyi’s version will be the second adaptation of the format, developed in-house by Banijay Creative Factory. This follows the show’s launch on automobile company Renault’s branded TV network, … [Read more...] about Blind date

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, Banijay Creative Factory, Banijay International, branded entertainment format, broadcaster news, Co-Productions, Content Distribution, content news, Date My Car, entertainment news, format licensing, format sales, MIPCOM, mipcom2011, online TV portal, Qiyi, Renault TV network, Renault.tv, satellite platforms, TV market

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