Warner Bros. Discovery has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, to handle the launch of Max, its enhanced streaming service. Max will launch in the first European countries beginning May 21. Max brings together HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment and all the world-class action from Eurosport’s premium subscription service to create a complete … [Read more...] about Warner Bros. Discovery appoints agencies Once Upon a Time and BigSmall as creative partners for European launch of Max
Once Upon A Time
Australia’s Channel Seven scores big with Once Upon a Time.
Australia - Once Upon A Time premiered on Australia’s Channel Seven on Tuesday night with 1.4 million viewers, making it the No. 1 most-watched show of the night. It is now the No. 2 US drama series of 2012, behind Revenge. From master storytellers Edward Kitsis and Adam Horowitz (Lost, Tron: Legacy), Once Upon A Time invites audiences to brace themselves for a modern fairytale. Starring Jennifer Morrison from House as Emma Swan, the main character, this new series is from the US ABC … [Read more...] about Australia’s Channel Seven scores big with Once Upon a Time.
Fairytales: Twisted
TVA Plus: Once Upon A Time takes a very different look at fairytales and fantasy TV. How long has this idea been in gestating? Adam: It’s been a long time. Eddie and I actually had this idea together about eight years ago. We were fairly new at the time so was probably not readily accessible for a couple of young writers. We love fairy stories and we always thought it would be fun to do a show that attacked them from a different angle and kind of used that as a jumping off point for … [Read more...] about Fairytales: Twisted
