Lee Soo Hui, Head of Media Business Unit, StarHub The channel, targeted at viewers aged 15 years and above and launched on June 3, 2013, is a content partnership with production company Brand New Media. The channel was offered as a free-view service to all StarHub TV subscribers and also made available StarHub’s multi-device service “TV Anywhere”. 1. Why a channel on branded content? How does this complement your current bouquet? Although we have more than 200 channels on our … [Read more...] about TV ASIA Plus WEB EXCLUSIVE: Head of Media Business Unit for StarHub, Soo Hui LEE