New York - According to the latest Nielsen Global Consumer Confidence Index, an increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating. Results of the Nielsen survey showed that confidence gains in markets recovering fastest from recession - including Hong Kong, China, Singapore, India and Brazil - have fueled renewed willingness to spend by many … [Read more...] about Asian markets, Brazil see boost in consumer confidence: Nielsen
Nielsen
Asia Pacific leading improvement in ad spend – Nielsen
Amsterdam - Asia Pacific is driving the slow improvement in advertising expenditure, with 6.5 percent growth in the second quarter, while Europe and North America are still facing some challenges posed by the economic crisis. According to Nielsen's Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008. However, the second … [Read more...] about Asia Pacific leading improvement in ad spend – Nielsen
Consumer confidence continues its downward spiral: Nielsen
Singapore - Consumer confidence in Singapore has plummeted to a record new low in the past six months, falling a significant 12 index points down from 92 to 80, according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,420 internet users in 50 countries. This is Singapore's third consecutive decline from its all time high of 114 recorded in late 2007. Indonesia topped Nielsen's Global Consumer … [Read more...] about Consumer confidence continues its downward spiral: Nielsen
