Singapore – History Channel was rated the number one primetime channel in factual programming packs across all key demographics in Singapore and Malaysia in the third quarter this year. Among males aged 25 to 54 and professionals, managers, executives and businessmen (PMEB) viewers, the channel’s viewership in Singapore was 50 per cent higher compared to other factual competitors, according to Kantar Media Research. In Malaysia, AGB Nielsen reported that the channel is the top choice … [Read more...] about History scores big again
Nielsen
Indonesia hungry for more TV
Ramadan has seen a surge in TV viewers and consumption level in Indonesia. Compared to regular months, there were 14 per cent more TV viewers during Ramadan 2010. Viewers are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular months. According to Nielsen, there are several explanations for this. First, consumers prefer to stay home and watch TV, which airs religious programs during this time. Additionally, school holidays during this period … [Read more...] about Indonesia hungry for more TV
TV ad spend pays off
Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off
Nielsen appoints Gai Le Roy to APAC Vice President of Research
Sydney - The Nielsen Company’s Asia Pacific online division has announced the appointment of Gai Le Roy to the role of vice president research – audience measurement, effective immediately. Le Roy, who has worked in the media research sector for the past 20 years, will spearhead ongoing research and development of Nielsen’s online audience measurement capabilities in the region, working closely with the company’s clients and client management teams to contribute to … [Read more...] about Nielsen appoints Gai Le Roy to APAC Vice President of Research
Nielsen acquires GlanceGuide
Nielsen has purchased GlanceGuide, and their advanced capabilities have been fully integrated into the company’s day-to-day operations. The acquisition enables Nielsen to provide its global clients with new and critical business intelligence. It introduces a new Nielsen metric to the online video advertising industry - the attentiveness score - which aggregates key variables like viewing duration, video visibility, and audio volume to provide a composite ‘score’ for a piece of … [Read more...] about Nielsen acquires GlanceGuide
Facebook top social networking site in Singapore: Nielsen
Singapore - According to The Nielsen company's recent study among 1,000 Singaporeans aged 15 and above end of last year month, less than two-fifths of people show apprehension towards the security risks associated with social networking sites. Over half (52%) of the Singapore population are reportedly participating in at least one social networking website, with the most popular being Facebook - as indicated by over two-fifths (42%) of the population. Trailing behind as the second-most accessed … [Read more...] about Facebook top social networking site in Singapore: Nielsen
