Hong Kong - According to the latest Nielsen Media Index, Hong Kong people are increasingly multi-tasking because of the rapid pace of life and the ease of access to various forms of media. TV remains the primary medium for Hong Kongers (97% watched yesterday) with an average daily time of 4.6 hours spent watching it. In addition to terrestrial TV, news channels offered by pay-TV are the most-watched channels these days. Cable News Channel (11% viewed yesterday) and now News Channel (7%) were … [Read more...] about Nielsen Media Index – latest on changing media consumption patterns of HK people