Singapore – Viewership for MTV and Nickelodeon in Southeast Asia increased by double digits in Singapore, Malaysia and Philippines, in the fourth quarter of 2011. According to Kantar Media in Singapore, MTV saw a 5.3 per cent increase, reaching more than 156,000 viewers aged between 12 and 34. The research firm also found that MTV Philippines achieved an increase in viewership of 18.8 per cent, watched by more than 1.12 million viewers aged between 12 to 24 years. In Malaysia, AGB Nielsen … [Read more...] about Big ratings for Viacom
Nickelodeon
Localization breaking barriers
Seoul/Singapore – Viacom International Media Networks and SBS Media Holdings are forming a joint venture that will see localized Korean-language versions of MTV and Nickelodeon, distributed as part of SBS’ bundle of cable and satellite television channels. MTV Korea will be co-branded as SBS-MTV, featuring music and youth-oriented local and international content from both networks, while Nickelodeon Korea will become the first children’s channel to be offered as part of … [Read more...] about Localization breaking barriers
Nickelodeon’s ratings increase for Q1 2011 in Singapore and Malaysia
Singapore /Malaysia – Nickelodeon was rated the number one kids channel for the first quarter of 2011 in Singapore with record ratings, the highest average time spent and reach for kids aged 4 to 14 years old. In Singapore, the channel closed the first quarter in top position this year and dominated the top three kids programmes amongst the 4 to 14 year old core audience with Big Time Rush, True Jackson and iCarly. Nickelodeon beat the trend in back-to-school ratings with a 40 per cent … [Read more...] about Nickelodeon’s ratings increase for Q1 2011 in Singapore and Malaysia
Nickelodeon to launch dedicated Philippines feed
Manila /Singapore - Nickelodeon will launch a dedicated Nickelodeon channel for Filipino viewers starting 1 April this year. With the dedicated feed, the channel will cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for 2 to 14 year old audiences. Advertisers and cable operators in the Philippines will have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and … [Read more...] about Nickelodeon to launch dedicated Philippines feed
Nickelodeon’s SpongeBob SquarePants launches in China on CCTV Mobile Phone TV
Beijing - MTV Networks China has expanded its agreement with CCTV to provide episodes of Nickelodeon’s animated series, SpongeBob SquarePants, to mobile users in China via the CCTV Mobile Phone Channel. The mobile component marks a historic multi-platform deal for MTV Networks China, being the first international media company to provide access to content via Chinese government-owned CCTV’s television, online and mobile portals. Available to 3G mobile users, the CCTV Mobile Phone … [Read more...] about Nickelodeon’s SpongeBob SquarePants launches in China on CCTV Mobile Phone TV
Nickelodeon and CCTV.com to launch co-branded website
Beijing/Singapore - MTV Networks China and CCTV.COM have launched nick.cctv.com, an online destination for Chinese audiences to access an unprecedented range of Nickelodeon-branded content. The launch of nick.cctv.com marks the first co-branded website to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China. The advertiser-supported … [Read more...] about Nickelodeon and CCTV.com to launch co-branded website