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NBCUniversal International Networks (NBCUIN)

E! Asia launches ‘BE POP CULTURED’ Campaign

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E! Asia – NBCUniversal International Networks’ (NBCUIN) pop culture powerhouse – announced the launch of its ‘BE POP CULTURED’ campaign for E! Online Asia – the new, ultimate digital destination for all things entertainment from Hollywood to Hallyu and everywhere in between.   The multi-platform campaign features quotes designed to test audiences’ topical knowledge with cheeky, pop culture references such as “If you think Catriona Gray is a new colour, you need to be pop … [Read more...] about E! Asia launches ‘BE POP CULTURED’ Campaign

E’s Korean wave hits the high tide

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Singapore – E! Asia – the pop culture powerhouse of NBCUniversal International Networks (NBCUIN) –  announced the premiere of two new Korean series: Saturday Night Live Korea (Season 9) and the launch of Beauty Crush. The announcement comes on the heels of the finale of 2PM Wild Beat, the network’s first acquisition of a Korean series. Complementing the successful launch strategy for 2PM Wild Beat, the two new series will premiere on E! Zone – E!’s on-demand destination – in Singapore (Starhub) … [Read more...] about E’s Korean wave hits the high tide