More viewers nationwide tuned in to Philippine television’s ‘wildest wedding of the year’ as ABS-CBN’s hit primetime series “Wildflower” scored a new all-time high national TV rating and even trended on Twitter worldwide. According to Kantar Media, the show hit its highest national TV rating to date of 29.3% compared to rival’s 13.3% as viewers watched the intense confrontation between the ‘bride in black’ Ivy Aguas (Maja Salvador) and Arnaldo Ardiente Torillo (RK Bagatsing) after the … [Read more...] about ABS-CBN scores new all-time high national TV ratings
National TV Ratings
Nielsen measures TV-specific activity on Twitter
New York – Nielsen has announced the commercial launch of Nielsen Twitter TV Ratings, which measures not only “authors”—the number of people tweeting about TV programmes—but also the much larger “audience” of people who actually view those Tweets. Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people … [Read more...] about Nielsen measures TV-specific activity on Twitter
