Singapore —The 2011 MTV Video Music Awards (VMAs) scored the highest ratings ever in the past decade for the award show, according to data released by Kantar Media. The channel also led as the number one cable channel during the same day repeat on Monday, 29 August. This year’s show gave MTV its highest market share with 18 per cent amongst all cable channels (in the 15 to 34 age group). This was driven by viewers aged 25 to 34, where the programme rated at 2.42 per cent with an … [Read more...] about VMAs propel MTV to the top
MTV Asia
SPLASH at City of Dreams Macau
Macau – MTV Asia announced that the poolside extravaganza, SPLASH Pool Party Summer Series will commence on May 21. Co-organized by Hard Rock Hotel Macau and hotspot Club CUBIC at City of Dreams in conjunction with MTV, the party brings together some of the world’s best DJs for three all-day, all-night events offering party goers a premier clubbing experience in Macau. MTV Asia veteran, VJ Andy, VJ Utt and VJ Holly, winner of MTV’s VJ hunt competition held last year, will host … [Read more...] about SPLASH at City of Dreams Macau
MTV rebuffs restructure rumours
Singapore – A spokesperson for MTV Asia has stated that the company is not going through a restructure exercise, and that “apart from (SVP) Ian Stewart’s plans to leave there are no other exits planned.” “On the contrary, we are building the business,” she continued. “Viacom Brands Solution (VBS) continues to operate as a distinct business unit. In addition to the pan-regional advertising service, we are adding a VBS Solutions service to best exploit … [Read more...] about MTV rebuffs restructure rumours
