Beijing- A year out from the Beijing Olympics, a Games-related media-spending blitz is well and truly underway in China. Two of the biggest advertisers, Snickers and UPS, have launched their campaigns in traditional and online media. “In the last three months, the main Olympic sponsors and their active competitors spent over RMB7b (US$922 million) in measured media – more than any other quarter in our tracking” said Matt Brosenne, International Business Director, CSM Media … [Read more...] about Olympic sponsorship spending pole-vaults in China
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Yahoo!7 signs 3-year mobile deal with m.Net Corporation
Sydney- The Seven Network/Yahoo online venture Yahoo!7 has appointed m.Net Corporation as its provider of mobile marketing and distribution solutions. Under the three-year deal, m.Net will distribute content from Yahoo!7, Seven Network, and Pacific Magazines, with a particular focus on video. m.Net Chief Marketing Officer Scott Johnson said m.Net would work seamlessly with Yahoo!7 as part of its sales and marketing team to provide mobile solutions support for advertisers. This continued … [Read more...] about Yahoo!7 signs 3-year mobile deal with m.Net Corporation
Gibson to take the reins of ABC TV content creation
Sydney- Courtney Gibson, Head of Arts, Entertainment and Comedy at Australia's ABC TV, has been promoted to the network's Executive Head Content Creation. This newly-created position will see Gibson lead and manage ABC TV's content development and production across all genres, except children's. Kim Dalton, Director of Television said "This is a demanding new role, which requires an extensive array of skills, including leadership, creativity, strategic content planning, and the ability to … [Read more...] about Gibson to take the reins of ABC TV content creation
Caroline Pitcher to head Ausfilm
Sydney- Caroline Pitcher has been appointed Chief Executive Officer of Ausfilm, which markets Australia as a production destination. For the past four years, Pitcher has served as General Manager of Film Victoria’s Melbourne Film Office, which, like Ausfilm, seeks to attract major film and television projects. During her watch, projects including Where the Wild Things Are, Nightmares and Dreamscapes, Charlotte’s Web and Ghost Rider were filmed in Victoria, and Steven … [Read more...] about Caroline Pitcher to head Ausfilm
CanWest take-over of Ten approved
Sydney- Canada's CanWest Global Communication's bid to assume majority control of Australia's Network Ten has been approved by the Australian Foreign Investment Review Board (FIRB). The deal is subject to a number of conditions, including that the CEO and CFO must reside in Australia, the company remain listed on the Australian Stock Exchange and its headquarters stay in Australia. CanWest will convert its shares and debentures to a 56% stake in Ten Network Holdings Limited, as permitted under … [Read more...] about CanWest take-over of Ten approved
3 Hong Kong bars settle out of court for illegal World Cup broadcasts
Hong Kong– Three Hong Kong bars have settled High Court lawsuits for illegally broadcasting the World Cup football tournament in June last year. The bars, Carnegies, the Bridge and the Coyote Bar & Grill, located in Wanchai, made out of court settlements with the Fédération Internationale de Football Association (FIFA) and local pay-TV operator Hong Kong Cable Television Limited (Cable TV). The defendants paid “substantial compensation” to the plaintiffs for infringing … [Read more...] about 3 Hong Kong bars settle out of court for illegal World Cup broadcasts