NEC Corporation is sponsoring ‘Be the Change’, a CNN online and on-air initiative to showcase volunteers working to better others’ lives with six male and female volunteers posting blogs and videos of their lives and jobs. With NEC’s sponsorship running for a year starting this month, the content generated by the volunteers will harness CNN International’s global reach, multiplatform services and technology to be broadcast worldwide and featured online at … [Read more...] about NEC sponsors CNN’s ‘Be the Change’ volunteer work showcase
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Star and Sony Ericsson pact to deliver mobile content services in India
Mumbai- Star India’s mobile entertainment division has partnered with mobile handset company Sony Ericsson Mobile Communications India Pvt Ltd to provide mobile content services to Sony Ericsson users. Star’s recently launched PLUS mobile service will be exclusively pre-embedded in Sony Ericsson’s Walkman and Cyber-shot phones in India from November 2007. Also, the broadcaster’s mobile entertainment division will pre-load handsets with specially created mobile video clips … [Read more...] about Star and Sony Ericsson pact to deliver mobile content services in India
CASBAA Sports TV Forum explores business opportunities in China
Hong Kong– The CASBAA Sports TV Forum in Beijing held Aug. 24 highlighted potential business opportunities for sports TV in China. Themed “All-win with the Olympics”, the Forum was hosted by the State Administration of Radio, Film & Television (SARFT) and co-organized by CASBAA and China International Television Corporation (CITVC), the commercial arm of state broadcaster CCTV. More than 300 reps of Chinese and European sports bodies, sports TV networks and sports management … [Read more...] about CASBAA Sports TV Forum explores business opportunities in China
High School Musical 2 a ratings winner in Singapore, Malaysia and HK
Singapore / Hong Kong- Disney Channel’s premiere of High School Musical 2 on Sept. 9 in Asia topped the ratings among youth demographics in Singapore, Malaysia and Hong Kong. In Singapore, against all subscription TV and free-to-air programs, High School Musical 2 was the top telecast among all cable subscribers on its premiere day. Among children 4-14 in subscriber homes, the telemovie achieved a rating of 22.11 and a share of 48.5%. HSM 2 is the highest rated telecast on Disney Channel … [Read more...] about High School Musical 2 a ratings winner in Singapore, Malaysia and HK
Second APEM Summit set for Oct. 17 – 18 in LA
The 2nd annual Asia Pacific Entertainment & Media (APEM) Summit 2007, an executive-level conference and networking forum for the entertainment industries of Asia, will be held at the Pacific Design Center in Los Angeles from Oct. 17 – 18. Hosted by Entertainment Asia Network (EAN), the event brings together Asian broadcasters, film and TV production and distribution houses, online game companies, mobile service providers, product manufacturers and legislative leaders to discuss ways to … [Read more...] about Second APEM Summit set for Oct. 17 – 18 in LA
Australia’s third top model to take the Runway to LA
Sydney- In the footsteps of Australia's Next Top Model, pay TV channel Fox8 has commissioned Granada to produce Runway to LA, a five-part observational reality series. Runway to LA will follow the journey of Jordan Loukas, the people’s choice winner (but third placed overall) in this year’s Australia’s Next Top Model, as she’s challenged to see if she has what it takes to succeed in the international fashion world. Charlotte Dawson, a feisty Australia’s Next Top … [Read more...] about Australia’s third top model to take the Runway to LA