Hong Kong - Comcast International Media Group (CIMG), formerly E! Networks, made its debut in the Asia Pacific with a full rebrand at CASBAA Convention 2007. In line with CIMG’s new global strategy, The Style Network is to debut worldwide with an Asia Pacific launch scheduled for 2008, and The Golf Channel, currently available in China, Hong Kong, Japan, Korea, Malaysia and Singapore, will launch globally as a 24-hour service next year. Additionally, CIMG recently unveiled a suite of … [Read more...] about CIMG unveils more channel brands at CASBAA
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CNBC adds 2 million Asia Pacific homes, eyes further growth
Singapore – CNBC has expanded significantly in Asia Pacific this year, boosting local programming, with a 10% growth in personnel and adding 2 million more households in the Asia Pacific region. Having re-launched the business day programming schedule, CNBC Asia created five new shows, increasing Asia Pacific programming to 9.5 hours every business day. The business news network has also established a bureau in Sydney, launched a new suite of mobile products, established a partnership in … [Read more...] about CNBC adds 2 million Asia Pacific homes, eyes further growth
Asia Media Festival set to make a bigger splash in 2007
Singapore – The Asia Media Festival 2007 (AMF 2007), the regional business platform for the media industry to be held Nov. 14 – Dec. 4 in Singapore, is set to grow this year with a marked increase in participation and the debut of several new events. Hosted by the Media Development Authority of Singapore and organized by Reed Exhibitions in collaboration with key industry partners, AMF 2007 is expecting 5,400 trade participants, 16% up on 2006. Among the new events will be the Apollo … [Read more...] about Asia Media Festival set to make a bigger splash in 2007
Microsoft takes a stake in Facebook – now what?
Microsoft’s purchase of a 1.6% stake in social networking site Facebook for $US 240 million has been welcomed by advertisers in Asia and hailed by some analysts as a landmark deal for Microsoft. As part of the deal, Microsoft, Facebook’s advertising partner in the US, becomes the exclusive advertising platform for Facebook worldwide. “We believe it will make advertising on Facebook more available to advertisers,” said Pauline Chu, General Manager, Carat Media Services … [Read more...] about Microsoft takes a stake in Facebook – now what?
Global consumers go mobile
The consumer electronics industry will surpass $US600 billion in worldwide revenues this year as consumers open their wallets to buy nearly 1 billion mobile phones, almost 200 million TV sets and more than 100 million computers. That’s according to the Consumer Electronics Association's International CE Ownership and Market Potential report, conducted with market researcher GfK. “Mobile phones, televisions and personal computers currently account for more than half of global CE … [Read more...] about Global consumers go mobile
Online advertising booming in China
Hong Kong – The online display advertising market in China jumped by 14% in the third quarter of 2007, reaching RMB 2.6 billion ($US348 million), with total online ad revenues for the year to date topping $885 million. That’s according to the latest AdRelevance report from Nielsen Online, which tracks and analyses online advertising, industry trends, advertiser activities and campaigns. The online display ad market was worth $228 million in the first quarter and $308.2 million in the … [Read more...] about Online advertising booming in China