Singapore – CNBC has expanded significantly in Asia Pacific this year, boosting local programming, with a 10% growth in personnel and adding 2 million more households in the Asia Pacific region. Having re-launched the business day programming schedule, CNBC Asia created five new shows, increasing Asia Pacific programming to 9.5 hours every business day. The business news network has also established a bureau in Sydney, launched a new suite of mobile products, established a partnership in Korea with Digital Chosun, and strengthened cooperation with news organizations ANC in the Philippines and Nikkei in Japan. Jeremy Pink, President and Managing Director, CNBC Asia Pacific, said such partnerships, whereby the news organizations contribute segments to CNBC programming, are one of three ways he envisages further growth in 2008. Pink also sees significant opportunities in the digital and non-traditional TV environment, as well as further content localization.
Ad – Before Content
Related Articles
- Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
- CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit
- ITV and Hera Pictures announce I Fought The Law starring Sheridan Smith
- Hiltron Introduces Field-Upgradable Motorisation Kit for CPI 2385 Satcom Antenna
- Agile Content appoints Koldo Unanue as new CEO to boost the TV Platform business
- Alef UK opens in London with writer/director Gilles Bannier appointed as Creative Director