Warner Bros. Discovery has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, to handle the launch of Max, its enhanced streaming service. Max will launch in the first European countries beginning May 21. Max brings together HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment and all the world-class action from Eurosport’s premium subscription service to create a complete … [Read more...] about Warner Bros. Discovery appoints agencies Once Upon a Time and BigSmall as creative partners for European launch of Max
MAX
Dum Laga Ke Haisha’ on MAX
Mumbai − MAX, the premium Hindi movies and special events channel brings to you a heart-warming, slice-of-life love story with its television premiere of Dum Laga Ke Haisha on 11 July at 8pm and on 12 July at 1pm. Produced by Band Baaja Baaraat director Maneesh Sharma and written and directed by Sharat Katariya, Dum Laga Ke Haisha is a YRF banner film that brings alive the little pleasures & pains of life in this unconventional yet adorable love story. Featuring Ayushmann Khurana and … [Read more...] about Dum Laga Ke Haisha’ on MAX
Unravel the thrill this weekend with ‘Yevadu’
Mumbai – MAX brings you the World Television Premiere of the fast paced, action packed Telugu dubbed thriller Yevadu at 8pm on 20 June with a repeat telecast on 21 June at 12pm. The film is a revenge drama directed by Vamshi Paidipally which features Ram Charan, Shruti Haasan and Amy Jackson in lead roles with cameos played by Allu Arjun and Kajal Aggarwal. Sathya (Allu Arjun) is left fighting for his life after Dheeru Bhai (Rahul Dev) and gang kill his girlfriend Deepth (Kajal). Sathya is … [Read more...] about Unravel the thrill this weekend with ‘Yevadu’
Detective Byomkesh Bakshy’ on Sony MAX
Mumbai – MAX, the premium Hindi movies and special events channel brings to you a spine tingling thriller that will take you to a world of murky mystery with World Television premiere of Detective Byomkesh Bakshy on 30 and 31 May. In his latest directorial venture, Director Dibakar Banerjee has brought together Sushant Singh Rajput in the role of Detective Byomkesh Bakshy along with Anand Tiwari, Swastika Mukherjee (debut) and Meiyang Chang to re-create the historical phase of uncertainty … [Read more...] about Detective Byomkesh Bakshy’ on Sony MAX
Ishq Wala Shanivaara
Mumbai – This Valentine's Day Sony MAX brings to its viewers Ishq Wala Shanivaara a day-long movie festival of the best and much-loved Bollywood romantic movies. Airing on 14 February, the channel spreads the love with back to back romantic comedies and dramas promising a fun-filled joy ride for all die hard romantics. The movie marathon consists of handpicked fan favourites airing from 7am in the morning with Shudd Desi Romance, and culminating with Heropanti at 11pm. The romantic … [Read more...] about Ishq Wala Shanivaara
Affle Group partners MSM’s Sony LIV in India
New Delhi – Smart-media company, Affle Group, has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through it’s “Ripple” rich media and video ad network. Sony LIV is MSM’s recently launched VOD brand which will provide viewers with their favourite shows from the Sony stable – SONY, SAB and MAX. As a part of this partnership, MSM would employ Affle’s Ripple ad network to serve … [Read more...] about Affle Group partners MSM’s Sony LIV in India