LiveU’s live streaming and remote production solution was selected by Australian production company 5stream at the recent Australian Open for innovative viewer engagement and branding on behalf of the tournament’s official partner Mastercard®. The live production was a key element in the sponsorship activation campaign, managed by local advertising agency McCann Australia to connect fans with the tennis via an immersive viewing experience. LiveU’s local partner, Pacific Live Media, provided the … [Read more...] about LiveU brings Mastercard®-sponsored live coverage of 2021 Australian Open tennis tournament to fans online
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Kolkata Knight Riders select LiveU Solo for all their digital content in IPL2020
With COVID-19 changing the entire dynamics of sports, the Indian Premier League (IPL2020) was held without spectators for the first time in history. One of India’s most popular and social media savvy cricket teams, Kolkata Knight Riders, turned to LiveU technology for live streaming all their digital content across every social media platform, generating a fan following of around 21 million by the end of the season. KKR used the LiveU Solo solution for streaming high-quality video to online … [Read more...] about Kolkata Knight Riders select LiveU Solo for all their digital content in IPL2020