The Rumpus Room created a real-time, social mobile activation for Lewis Hamilton’s build up to his F1 World Championship win in Abu Dhabi. Through a ground-breaking, socially driven mobile web app, Lewis’ 7 million+ fans were invited (#TeamLH) to capture their experiences in realtime. The footage was instantly submitted; allowing for creation and release of an emotive, global #TeamLHmovie hours after the race. The app enabled responsive video challenges; reacting to real time events … [Read more...] about The Rumpus Room